E-Bike Positive is a UK safety assurance scheme and trust mark launched by the cycle industry to help consumers easily identify safe, rigorously tested, and fully road-legal electric bikes. It is jointly managed by the Bicycle Association (BA) and the Association of Cycle Traders (ACT).
What is the E-Bike Positive Trust Mark?
Co-managed by UK cycle industry bodies the Bicycle Association (BA) and the Association of Cycle Traders (ACT), E-Bike Positive aims to safeguard the UK’s e-bike sector by providing a clear mechanism for consumers, regulators, insurers and other stakeholders to identify reputable, safe and legal e-bikes and responsible e-bike suppliers.
And why it matters when choosing your next e-bike.
The popularity of e-bikes continues to grow, helping more people commute, explore further and ride more often than ever before. As the market grows, so does the importance of helping riders identify products they can trust.
That's where the E-Bike Positive trust mark comes in.
Developed by UK cycle industry bodies, the Bicycle Association (BA) and the Association of Cycle Traders (ACT) E-Bike Positive is designed to give riders confidence that the e-bike they're buying has been supplied by a brand committed to the highest standards of safety, quality and legal compliance. The trust mark is awarded following an independent audit of a brand's processes and confirms that its e-bikes meet rigorous legal and industry expectations.
What does E-Bike Positive mean?
Choosing an E-Bike Positive brand means choosing an e-bike from a company that has demonstrated its commitment to responsible design, testing and support.
Brands awarded the trust mark are independently assessed against a wide range of criteria, including:
- Safety and quality management processes
- Battery and charger compatibility
- Product testing and legal compliance
- Safe battery handling and storage
- Technical documentation and rider information
- Measures to ensure e-bikes remain fully road legal in the UK
It's about much more than meeting regulations. It's about giving riders confidence from the moment they choose their bike to every ride that follows.
Most reputable e-bike brands have always taken safety seriously.
However, the rapid growth of the e-bike market has also seen an increase in modified bikes, incompatible batteries and chargers, and products that don't meet UK road regulations.
The E-Bike Positive initiative helps make that distinction clearer by providing a trusted mark that riders can easily recognise when choosing an e-bike or retailer. It also helps educate consumers about buying genuine products, using compatible batteries and chargers, and keeping their bikes operating as their manufacturers intended.
What does this mean for Ribble riders?
At Ribble, trust has never been something we've expected. It's something we've earned.
For over 100 years we've been designing and hand-building bikes here in Britain, combining craftsmanship, innovation and rider-first thinking to create bikes that are built to perform and built to last.
Joining E-Bike Positive is a natural extension of that commitment.
Every Ribble e-bike is designed around proven systems and hand-built by one expert mechanic in our UK workshop and thoroughly inspected before it reaches its rider.
The E-Bike Positive trust mark reinforces what has always been central to everything we build: quality without compromise and complete confidence in every ride.
Explore the e-bike range.
Looking for the trust mark
If you're considering your first e-bike, keep an eye out for the E-Bike Positive logo.
It represents brands and retailers that have committed to supplying safe, fully road legal e-bikes and supporting riders with the information, products and aftercare they need to ride with confidence.
The more confidence people have in choosing a safe, legal and high-quality e-bike, the more riders we'll encourage to experience everything cycling has to offer. That's something we're proud to support.
Explore one of our most popular e-bikes CGR E CARBON-X.
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