Force E1 is engineered for riders who want fully wireless performance without compromise. Built on the trusted architecture of SRAM’s road range, it delivers crisp, seamless shifts and refined ergonomics across all conditions, whether you’re riding hard in a group, training through the week or pushing limits on a long effort. The integrated power meter offers lab-precise data with every pedal stroke, helping you train smarter and perform more consistently. Improved serviceability and broad customisation options make it a groupset you can build a season around.

Crafted from high-grade carbon, the Ribble integrated bar and stem pairs aerodynamic efficiency with a clean, refined aesthetic. Fully integrated cable routing keeps the front end sleek and uncluttered, while the ergonomic shape delivers comfort and control, whether you're in the drops for a prolonged effort or on the hoods for the hours in between. Sized to complement each frame, the Aero-Road cockpit helps ensure the fit, handling and ride quality feel right from the very first pedal stroke.

ULTRA-ROAD features a dedicated internal downtube storage compartment, built to keep your essentials such as spares, nutrition, tools accessible mid-ride without saddlebags, external clutter or aerodynamic compromise. The compartment is compatible with the Ribble RIFTT Tool Wrap, a purpose-designed wrap that organises your kit inside the frame for clean, silent, rattle-free storage. Slide it out, sort what you need, slide it back in.