How do you follow one of the most iconic product designs in professional cycling? By improving it, of course!. Over the past decade, the Elite Custom Race has become almost ubiquitous in the World Tour peloton. For several years, over 50% of riders in the Tour De France were using them, a level of domination almost unmatched by any manufacturer in modern times

Throughout 2014 and 2015, Elite have been working with some of its most trusted athletes to get detailed feedback on where the Custom Race could be improved. The result is the Custom Race Plus; it's the Custom Race, but fine-tuned with a precise eye for detail.

• Custom Race is ideal for all types of terrain, even the steepest ones, as it firmly holds the bottle in place all the while maintaining great adaptability to the shape of the bottle, with easy insertion and extraction.
• Reshaping the sides has also allowed greater flexibility in bottle insertion and reduced binding during removal
• Weight: 38 grams
• Made with pride in Italy